FoxSearchlight Studios wanted to create a viral marketing initiative to promote the film Little Miss Sunshine.

The Goal:

Users would be invited to upload home videos that showed how dysfunctional their family was. The video voted the most dysfunctional would win a prize. We were commissioned to design and build the site.

The result:

We designed a cool looking site to fit the film's style along with a tagging and voting system for the videos that were uploaded. The video system was provided by VideoEgg and skinned by us to fit the site.