Sideshow Returns to SDCC 2026 — Meet Me At Sideshow!

Originally published March 20, 2026. This article covers Sideshow’s return to San Diego Comic-Con in July 2026.

Sideshow is excited to return to San Diego Comic-Con in 2026, featuring an expansive showcase of Hot Toys 1/6 scale action figures alongside premium statues inspired by the worlds of Marvel, DC, Star Wars™, and more.

From longtime collectors to first-time attendees, fans will find a refreshed home base where they can connect, explore, and experience the characters they love through highly detailed statues, art prints, and action figures.

Meet Me at Sideshow

For decades, Sideshow has been the place to meet at SDCC. It’s the spot you use as a landmark between Hall H and Artist’s Alley, and the corner of the show floor where you can slow down and share a moment with your people.

Now, in 2026, Sideshow and Hot Toys have a new home base near the entrance of Hall C at booth #2401. We look forward to seeing you in person from July 23–26, 2026.

Connecting Fans with the Characters They Love

For fans who won’t be at SDCC, and collectors who just can’t get enough geeky content – join us online all week for fun and festivities at Sideshow.com!

We’re starting the celebration early, with online-exclusive coverage, activities, and more beginning Monday, July 20, 2026, and continuing throughout the week. Fans can now pre-register for free to receive the latest news and updates as they are revealed, and earn Sideshow Rewards to use at Sideshow.com.

Be sure to check out our event page in the coming months for updates. More exciting news and reveals coming soon!

Sideshow at Comic-Con

Comic-Con FAQs

• San Diego Comic-Con (SDCC) takes place from July 23–26, 2026
• Preview Night is July 22, 2026
• It is held at the San Diego Convention Center
• Sideshow and Hot Toys will be exhibiting at booth #2401
• SDCC fills the convention center to capacity with over 130,000 attendees every year
• San Diego Comic-Con was founded in 1970
• Although it initially focused on comic books and sci-fi/fantasy media, the event now covers virtually every genre and form of media
• SDCC’s Hall H has become famous for its panels and screenings, with major studio reveals and celebrity appearances
• Hall H seats over 6,000 fans
• Sideshow’s artists first exhibited at SDCC in the year 2000, gaining significant press with their incredibly popular Lord of the Rings and Star Wars collectibles.
• Sideshow exhibits a mixture of prototypes (which are available for pre-order), in-stock items, event-exclusives, and new never-before-seen reveals
• Sideshow’s licenses extend beyond Marvel, DC, and Star Wars, and include diverse properties like Harry Potter, Critical Role, Pokémon, Universal Monsters, and more
• As well as exhibiting their own creations, Sideshow has historically showcased products by other popular international manufacturers and distribution partners, including Hot Toys, Premium Collectibles Studio (PCS), Iron Studios, Tweeterhead, Asmus Collectible Toys, Threezero, Prime 1 Studio, and more
• Sideshow’s booth is the premiere destination for fans to check out the latest 1/6 scale figures from Hot Toys
• Hot Toys gained global recognition for their stunning actor-likenesses, recreating movie-accurate details in poseable action figure form

As SDCC season draws nearer, what (and who) are you hoping to see in San Diego?

Join the conversation with other pop culture fans over at Sideshow Social Network or in side.show/geekgroup, and don’t forget to Let Your Geek Sideshow!