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Freehand Profit — Jumping the Shark! A Custom Art Show

By Sideshow on Sep 1, 2025

Warshark 90 by Freehand Profit (Gary Lockwood)

The Warshark 90 piece is inspired by a Holy Grail to many sneakerheads, the Air Max 90 “Warhawk.” The sneaker, originally released in 2007, featured a shark tooth graphic that was used on the Curtiss P-40 Warhawk, a fighter plane used by the US Air Force.

The sculpture blends the iconic shapes of the Nike Air Max 90 and the Great White shark body. It includes 3D-printed and hand-sculpted parts and was painted using both an airbrush and traditional brushes. The base has been treated with a bronze paint that will patina with time and exposure.

About the Artist

Gary Lockwood, better known as Freehand Profit, is an artist who has examined issues of identity and materialism since 2010 through the creation of more than 200 one-of-a-kind masks. These masks, often gas masks and usually crafted from iconic sneakers, reflect a balance of the celebratory aspects of our humanity & culture with the awareness that we are a world at war, plagued by injustice, oppression, and environmental destruction.

Masks as a focus have allowed Freehand Profit to explore a wide variety of ideas and stories, from the conservation of endangered species to processing grief and difficult emotions. Masks give us the ability to both conceal our identity and show our true selves. They are fashion, they are symbolic, they protect and fascinate.

The process of dissecting, twisting and transforming sneakers was inspired by Hip-Hop; how DJs and producers scratch and sample records, the way graffiti artists twist alphabets, the B-boy spins and the stories emcees told. Freehand Profit’s work combines his talents across multiple mediums through sculpture, photography, design, painting, illustration, and more. His art has been featured in global and local campaigns for brands like Nike, adidas, Puma, and Cadillac, with collectors around the world like Kevin Durant, Everlast, & PJ Tucker.


Sink Your Teeth Into Even More from Jumping the Shark!

Jumping the Shark! A Custom Art Show features the works of approximately 30 artists — from the Sideshow studio and around the world — showcasing their unique, one-of-a-kind visions for the same 28” resin great white shark “blank” base figure.

Victims of their own outsized reputation, many iconic species of shark are in danger of extinction. In honor of the completed works, a donation will be made to the Shark Allies marine life charity for the preservation of these magnificent creatures, so that generations of artists can enjoy their thrilling, prehistoric beauty for decades to come.


King Shark Giveaway

Contest Details

Contest Start
9/10/2025 12:00am PT
Contest End
9/28/2025 11:59pm PT

Contest Terms

Terms & Conditions

Congratulations to our King Shark Giveaway winner!

Contest Winner: R. Chimento (pending)

Location: United States

Contest Terms

Terms & Conditions

Share your thoughts on these exciting art pieces with other geeks at side.show/geekgroup or on the Sideshow Social Network. Don’t forget to Let Your Geek Sideshow!

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