Sideshow’s Birthday Extravaganza: Event Overview

It’s Sideshow’s Birthday Extravaganza, and we’re bringing the presents to YOU! From March 15, 2021 to March 19, 2021, we are celebrating 27 years of pop culture community, and we want you to get involved.

Watch here to see the festivities from last year, and keep reading this blog to learn about everything that’s happening during this special celebration in 2021.

What is Sideshow’s Birthday Extravaganza?

Monday (March 15) – Friday (March 19) is Sideshow’s week-long 27th anniversary as your source for geek culture and collectibles. And we’re celebrating this milestone by celebrating YOU, the fans. Every day you can look forward to giveaways, live content, game shows, Sideshow rewards, product discounts, and even new product reveals.

Register for the event HERE. Registration is completely free, and everyone who registers gains exclusive access to more rewards and contest opportunities.

Fans that pre-register for the event get additional perks including $5 in Sideshow Rewards and the first opportunity to purchase limited in-stock Marvel collectibles: Cyclops (Astonishing Version) Sixth Scale Figure and Elektra (Black Costume) Premium Format™ Figure.

Grab your party hats and learn more specifics about streams and giveaways below!


The grand prize of the event is a $500 Sideshow gift card! This contest opens at 12 AM PST on March 15th, and you can start entering at that time through this gleam platform.

There will also be tons of giveaways going on across our social platforms as well as in the Facebook groups. To help bolster your chances, you should follow Sideshow across Social Media, click those notification bells to be alerted when we post, and keep an eye out for when we go live!

You can view the terms and conditions for Sideshow contests at

Where To Follow Us

Join Sideshow…

Join Sideshow Art Prints

Join Court Of The Dead…

Join Unruly Industries…

Join Atomic Misfit

Join The Comics Haul…

Streaming Content

There are so many livestreams happening all week! These include Instant Giveaways, where you can watch along as our hosts show you the prize and a moderator drops a link to enter for a chance to win the prize.

During the 100% Promo Hunt, we will announce when a mystery treasure has been hidden on our website; these will take the form of an extremely limited 100% off promotional code on a random collectible that only the fastest handful of people will be able to claim. If you find the code and are able to redeem it, you are still responsible for paying shipping, but this special opportunity is open to domestic and international collectors.

As a special birthday treat for you, Steal The Deal is back for this event. This live show features exclusive flash deals–discount codes limited in quantity and gone in a FLASH–only for our live audience. Interested? Check out the latest Steal the Deal to see what it’s all about, then tune in during this event for your opportunity to score some awesome discounts.

Cake or Take

On Friday, March 19, we’ll tie a bow on the event with a game called Cake or Take. It’s almost like a game of White Elephant, where all the people in the live chat will be contestants in a gift-stealing challenge. You can enter for the chance to be a contestant by going to our Gleam page right HERE.

Daily Wrap-Ups

Feeling overwhelmed with info? Not sure if you missed something that day? Be sure to check out the daily Birthday Extravaganza Wrap Up, live from 5 PM to 6 PM PST, exclusive to the Let Your Geek Sideshow Facebook Group.

There, our hosts will catch you up on all the latest news from that day’s celebration. All are welcome!

Game Shows

The Birthday Extravaganza game shows include Cobbled Cosplay and a birthday-bashing episode of Win, Lose, or Die. The best part? We want YOU to sign up as participants! That’s right; we need contestants to play each game, and each contestant has a chance to win an awesome prize. Starting March 11th at midnight PST, you can enter for your chance to be a contestant on one of these shows HERE. Need more information? Here’s a breakdown of each game.*

*Please note: If you are chosen, you do not get to choose specifically which gameshow you will be in.

Cobbled Cosplay

If you love costumes, makeup, and watching people stress out over time constraints and fashion faux-pas, Cobbled Cosplay is the one for you. Contestants will play by proxy, aligning themselves with one of our two cosplayers, one of whom will be crowned Cobbled Cosplay champion! The first round will pit longtime champion Missy against her nemesis Jasmine, and the second round will feature newcomers and familiar faces alike!

If their proxy player wins, the winner will take home a prize, but to find out which one, you’ll simply have to take a crack at the piñata while you watch.

Win, Lose, or DIE

If you like Dungeons and Dragons and horror stories, Win, Lose, or Die is the one for you! This is a cutthroat Choose Your Own Adventure style game that results in somebody either going home with all the glory (an amazing prize!) or DYING (losing their shot at the prize). You have to make it through all ten steps of the game to reach the final step, so, if you die, someone will take your place and you’ll be gone for good.

We did say cutthroat, remember?

The game will be hosted by Andrew Ceco, sharing an original story called The Birthday Curse.

If any or all of these game shows sound fun to you, you can register for a chance to play—and a chance to win—during Sideshow’s Birthday Extravaganza here.

Players will have to carefully adhere to the instructions to claim their spot. You may also get chosen as a runner up or alternate, not a main player. If you are selected as an alternate, the best way to improve your chances to actually play is by following instructions carefully.

We look forward to playing with you!


*All times listed in PST

Monday, March 15

  • 9 AM: Kickoff Livestream with Autumn & Paul
  • 10 AM: Instant Giveaway
  • 1 PM: Steal The Deal
  • 3 PM: 100% Promo Hunt
  • 5 PM: Daily Wrap Up *exclusively in the Let Your Geek Sideshow Facebook Group

Tuesday, March 16

  • 9 AM: 100% Promo Hunt
  • 10 AM: Unsealed & Revealed
  • 12 PM: Instant Giveaway
  • 2 PM: Cobbled Cosplay
  • 5 PM: Daily Wrap Up *exclusively in the Let Your Geek Sideshow Facebook Group

Wednesday, March 17

  • 9 AM: Instant Giveaway
  • 2 PM: Win, Lose, or DIE with Andrew Ceco
  • 4 PM: The Comics Haul with Amy & Paul
  • 5 PM: Daily Wrap Up *exclusively in the Let Your Geek Sideshow Facebook Group

Thursday, March 18

  • 9 AM: 100% Promo Hunt
  • 11 AM: Steal The Deal
  • 5 PM: Daily Wrap Up *exclusively in the Let Your Geek Sideshow Facebook Group

Friday, March 19

  • 9 AM: 100% Promo Hunt
  • 12 PM: Cobbled Cosplay
  • 2 PM: Cake or Take
  • 5 PM: Daily Wrap Up *exclusively in the Let Your Geek Sideshow Facebook Group

Light those candles, bust out some confetti, and get ready to party! Let us know in the comments which part of Sideshow’s Birthday Extravaganza YOU are most looking forward to, and don’t forget to Let Your Geek Sideshow!