2021 Sideshow Event Calendar

The global collector community is such an amazing group of geeks, we can’t help but celebrate! That’s why we are committed to bringing you the best virtual events we can. At Sideshow, pop culture is our culture, and we’re here to share the fandom all year long.

During all Sideshow events, fans can look forward to Sideshow Rewards, product reveals, live content such as Cobbled Cosplay and Win Lose or DIE, giveaways, game shows, and more.

In 2021, we have a smorgasbord of online content to share with you. Read on for the full event calendar.

January 2021

12 Days of Sideshow

12 Days of Sideshow 2020

From December 25, 2020 to January 5, 2021, Sideshow hosted our annual 12 Days of Sideshow celebration. This online event featured 12 days of new product reveals across a variety of fandoms and collectible kinds, as well as livestreams.

Catch up on what happened during 12 Days with this guide.

February 2021

Court of the Dead Day

Court of the Dead Day 2021

On Friday, February 19, the Underworld made its way to the Mortal Realm for Court Of The Dead Day. We interviewed creator Tom Gilliland, gave away exclusive and rare collectibles, and revealed first looks at new novels from this original dark fantasy property.

Catch up on what happened during Court Of The Dead Day on our blog.

March 2021

Captain America Day

Captain America Day is on Wed, March 10! Celebrate with Sideshow!

March 10, 2021 was Captain America’s anniversary in Marvel Comics. Sideshow celebrated with a museum-quality Booth Tour and more. Catch up on what happened during Captain America Day with our event overview.

Sideshow’s Birthday Extravaganza

Register for Sideshow's 2021 Birthday Extravaganza from March 15-19

From March 15, 2021 to March 19, 2021, Sideshow celebrated 27 years of pop culture community with our annual Birthday Extravaganza. You can go back to see the festivities from 2020, and read this blog to learn about everything that happened during our special celebration in 2021. We hope to see you next year!

April 2021

Deadpool Day

Deadpool Day April 1 2021

We threw a party for Deadpool and his fans on Thursday, April 1st, 2021 called Deadpool Day. We know it was also April Fool’s Day, but we promise there weren’t any pranks played. Read the event wrap-up blog and watch the Deadpool Con Booth Tour if you don’t believe us!

LA Comic Con

LACC Micro Con Presented by Sideshow Logo

LA Comic Con 2021, also known as Micro Con, was a virtual event presented by Sideshow on April 17, 2021 featuring custom booth tours, digital content, meet and greets, and more. Check our blog to find out more from LACC’s Micro Con presented by Sideshow.

Princess Week

Princess Week - Giveaways, Rewards, Livestreams

Princess Week celebrated princesses across fandoms, from Wonder Woman and Princess Leia to classic Disney royalty. This week-long event spanned April 26—April 30, 2021 and featured livestreams, game shows, and giveaways. You can read more about it and see screenshots from livestreams, learn who won each contest, and more on our wrap-up blog.

May 2021

Fan Week


Sideshow’s Fan Week celebrated STAR WARS in its entirety, from the light and dark sides of the Force to the galaxy’s greatest heroes and villains. From May 3—May 7, 2021, Sideshow brought the fans booth tours, product reveals, and more. You can catch up on this event through our Fan Week Event Wrap-Up blog.

Iron Man Day

Iron Man Day took place on May 29, 2021—Tony’s Stark’s birthday! This event celebrated Marvel’s iconic Avenger with livestreams, game shows, and giveaways.

June 2021

Level Up! Week

Level Up! Week took place from June 14 – 18, 2021. Celebrating gaming and video games, it featured a booth tour, livestream content, giveaways, game shows like Win, Lose, or DIE, and more. Catch up on everything gaming from Sideshow’s Level Up! Week 2021, including the Level Up! With Ser Sideshow side-scroller game, on our wrap-up blog.

July 2021

Sideshow Con

Sideshow Con took place between July 19 – 25, 2021. There were booth tours with product rotating throughout the weeklong event, product discounts, new product reveals, exclusive products, livestreaming content, giveaways, and more. 

August 2021

Anime Day

Anime Day was August 6, 2021. Sideshow celebrated with livestreams, giveaways and more. You can get the full event overview on our Anime Day 2021 blog, as well as revisit highlights from the event with our Anime Day Wrap-Up blog.

Comics Haul Takeover

The Comics Haul Takeover was a week-long event from August 16 – 20, 2021 with a focus on comic book related content. It was be celebrated with livestreams, collectible showcases, giveaways, and more. More details are available on the Comics Haul Takeover 2021 Event Overview blog and the Comics Haul Takeover 2021 Event Wrap-Up blog.

Day of Knights

On Friday, August 27, 2021, Sideshow and Court of the Dead celebrated Day of Knights. This fantastical holiday honored the Exalted Reaper General Demithyle, a member of the Bone Faction and leader of the Mortis Knights, with livestreams, interviews, and new product reveals. Get more information on the Day of Knights 2021 Event Overview blog.

September 2021

Harry Potter Day


Harry Potter Day took place on the anniversary of Harry’s first day at Hogwarts School of Witchcraft and Wizardry. This celebratory single day event occurred on September 1, 2021 with livestreams, giveaways and more.

Star Trek Day

September 8, 2021 was Star Trek Day! We boldly celebrated with livestream content, giveaways and more.

Fandom Rewind

Between September 13 – 17, 2021 the Fandom Rewind event had a totally retro theme! There were virtual highlights of collectibles related to retro properties/characters and cult classics, other livestreaming content, giveaways, and more. Get the detailed schedule on our Event Overview blog,the visual calendar on our Event Schedule blog, and the Fandom Rewind highlights and winner names on our Event Wrap-Up blog.

Batman Day

September 12, 2021 was Batman Day. Sideshow celebrated the Dark Knight with livestream content such as our Gotham Gallery tour, product highlights, giveaways, and more.

October 2021

Sideshow’s New York Con

Sideshow New York Con took place between October 4 – 10, 2021. We will had multiple booth tours of rotating product, new product reveals, exclusive product offerings, other livestream content, giveaways, and more. Get an idea of what this incredible event entailed with our NY Con Event Overview blog and Highlights blog.


Sideshow’s annual Spooktacular event ran from October 25 – 31, 2021. There were booth tours, new products revealed, other livestream content, discounts on product, giveaways, and more. Take a look at the peril, mayhem, prizes, and mischief you may have missed with our Spooktacular 2021 Event Overview blog and Spooktacular 2021 YouTube Playlist!

November 2021


Geeksgiving returned November 24 – 30, 2021 and was celebrated with various livestream content, giveaways, our annual ‘Sideshow Gives Back’ program, and more. Browse all the fun on our Geeksgiving 2021 YouTube Playlist, and get in some last minute giving with our Gift Guides.

Black Friday

Black Friday happened November 24 – 30, 2021. There were discounts on in-stock product, giveaways, livestream content, and more.

December 2021 – January 2022


December 1 – 24, 2021 is Sideshow Spectacular in which daily discounts are offered on themed groupings of products. It’s a great last-chance to get your gift list finished before the holidays!

12 Days of Sideshow

And now we’ve come full circle! Another round of the 12 Days of Sideshow will be between December 25 2021 – Jan 5, 2022 with a new product reveal—or reveals—every day!

Which event(s) are you most looking forward to? Let us know in the comments, and don’t forget to Let Your Geek Sideshow!